By the end of October 2025, travel revenues reached 113 billion dirhams, already exceeding the total amount recorded for all of 2024. Over the same period, growth has been exceptional, with more than 16 billion dirhams in additional revenue, representing a 17% increase compared to the end of October 2024. This performance is primarily driven by the rise in tourist arrivals (+14%) as of the end of October. It also reflects the growing appeal of Morocco's tourism offering, which continues to diversify in order to better meet evolving expectations and preferences among travelers. «These results confirm what we have always believed: we are not chasing numbers for the sake of numbers. What we are pursuing is precisely this type of growth, growth that generates more foreign currency revenues, and therefore more economic activity and more jobs for Moroccans. And this is the path we will strengthen starting in 2026», Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, and Social and Solidarity Economy, said.