300,000 people grooved to the beat of the Gnaoua Festival

©Gnaoua Festival / DR
©Ph Gwendydd Vaillié / Yabiladi
©Ph Gwendydd Vaillié / Yabiladi
From June 19 to 21, music lit up Essaouira. The guembris spoke to Senegalese drums, Gnaoua voices merged with jazz and Afro-Cuban rhythms, and for three days, the Gnaoua and World Music Festival drew over 300,000 people into a celebration rich in memory, emotion, and human connection.
In the alleyways, along the beach, and in front of the stages, the crowd was as diverse as the music itself: local families, curious travelers, and young people from near and far. The mix was everywhere, on stage and in the audience. A total of 350 artists from more than a dozen countries (Morocco, Senegal, Tunisia, Nigeria, Mali, Syria, Iraq, France, the United States, Turkey, Ivory Coast, and Cuba) spoke a common language: music. At the center of it all was Morocco, alive through its Maâlems, its rhythms, and its evolving traditions.
From the opening act, Hamid El Kasri and the Bakalama Company set the tone: fusion, encounter, and generosity. Until the final notes, artists from around the world made the city pulse—Cimafunk, CKay, Dhafer Youssef, Fehd Benchemsi, Khalid Sansi… each one left their mark.
©Yassine Toumi / DR
But the festival is also a space for thought and dialogue. The Human Rights Forum, organized with the Council of the Moroccan Community Abroad, brought together writers, scholars, and artists around the theme of «Migrations and Cultural Dynamics». Palestinian filmmaker Elia Suleiman moved the audience with his reminder of «the necessity to move, despite the walls». Other powerful voices resonated: poet Véronique Tadjo, historian Pascal Blanchard, filmmaker Faouzi Bensaïdi, and writer-essayist Elgas.
Rare and intimate moments also allowed Maâlems to engage in dialogue with scholars through the UM6P Chair. These were unfiltered, deeply human exchanges where trance and knowledge listened to each other.
The next rendezvous is set for June 25 to 27, 2026. Between the ramparts and the ocean, music will once again transcend borders.