The General Confederation of Moroccan Enterprises (CGEM) and Mexico's Confederation of Industrial Chambers (CONCAMIN) signed a memorandum of understanding to deepen economic and industrial cooperation and lay the groundwork for a strategic partnership in investment and trade. The MoU was signed by Chakib Alj, CGEM president, and Alejandro Salvador Malagón Barragán, CONCAMIN president, in the presence of Abdel Fattah Lebbar, Morocco's ambassador to Mexico. It aims to identify new opportunities for investment and partnerships in sectors of mutual interest. The agreement also seeks to facilitate joint trade fairs and industry forums, support dialogue between economic stakeholders, and encourage the adoption and implementation of pro-investment, pro-trade policies and regulations. The MoU provides for the conclusion of specific agreements to define potential joint projects and timelines, designate officials to oversee implementation, and, if needed, establish a joint committee to coordinate and monitor cooperation programs. Both sides reaffirm their commitment to strengthen private-sector cooperation between Morocco and Mexico, with a view to creating new investment opportunities, diversifying trade, and contributing to sustainable economic development in both countries. Speaking at the ceremony, Alj said the agreement is an invitation to deepen economic cooperation and build high-value partnerships, paving the way for promising investment projects that will strengthen ties between the Moroccan and Mexican business communities. He underscored the shared ambition to boost trade and explore joint investments in industry, agri-food, tourism, renewable energy, and technological innovation. Alj also noted that Morocco has achieved a significant industrial leap in recent years, becoming Africa's leading car producer and a regional leader in aerospace, textiles, and pharmaceuticals, while developing an advanced agricultural and agri-food ecosystem. He highlighted Morocco's stable political environment, modern infrastructure, particularly ports and logistics, and skilled human capital as key advantages for investors. For his part, Malagón Barragán told MAP that the two countries should explore partnership and complementarity across multiple industrial sectors, including pharmaceuticals and food industries, praising Morocco's progress in several economic fields. He noted Morocco's accelerated growth in recent years and its valuable natural and economic assets, which can enhance complementarity with Mexico and support long-term bilateral cooperation. The signing took place during a high-level economic visit by a CGEM delegation led by Alj to Mexico from September 22–25. Organized in coordination with Morocco's Embassy in Mexico City, the program includes institutional and business meetings, notably with CONCAMIN and the Business Coordinating Council (CCE), as well as talks with Mexican government officials, B2B sessions, and site visits to industrial cities such as Puebla and Guadalajara.