Moroccan football star Achraf Hakimi has officially become the new ambassador of Jaouda-COPAG, sealing a partnership that brings together two major national icons around shared values of success, solidarity, and pride, reads a press release. The agreement also includes a cooperation convention between the Achraf Hakimi Foundation and COPAG Social to launch joint sports, educational, and social initiatives for Moroccan youth. Seen as symbols of determination and collective effort, Hakimi and COPAG-Jaouda «embody the values of authenticity, proximity, and commitment», according to the announcement. The alliance comes just weeks before Morocco hosts the Africa Cup of Nations 2025, from December 21 to January 18. Beyond communication, the cooperation will translate into concrete programs to expand access to sports, education, and personal development opportunities. Through COPAG Social, the project continues the cooperative's long-standing mission to support rural communities, promote producers, and encourage sustainable, solidarity-based development. This partnership, described as a unifying moment for the country, underscores the belief shared by both parties: success only has meaning when it is shared and used in service of others.
