The long awaited brand of Salwa Idrissi Akhannouch, president of the Askal group will be launched on October 28th in Morocco Mall, Casablanca. Yan & One was created in Morocco, developed in the best workshops of the Kingdom and abroad, indicates a press release. The BeautyStore Yan & One has been created to meet the needs of increasingly connected consumers. A space of 3500 m2 at the forefront of design «with 14 universes distributed along a central avenue». The same source says, «Yan & One also offers a hyper-connected avant-garde shopping experience with 1000 screens, interactive touch mirrors, digital tools and videos to discover and adopt to the latest trends.» «More than three years of work, creativity and research have allowed this innovative concept to see light with its new approach to beauty,» said the same source. The wife of the Minister of Agriculture and Maritime Fisheries wanted to create a set of products in different ranges with the objective of enhancing natural beauty : make-up, skin care, fragrance, hygiene, accessories and teas are offered to women and men, «whatever their skin color, (...) their morphology, their styles, their desires and their means,» said the press release. The products have been dermatologically tested and are predominantly Paraben, Phenoxyethanol and PEG free. Yan & One fragrances have been designed in Grasse (France), the world's perfume capital by great perfume masters. A line of skin care is also proposed by Salwa Idrissi Akhannouch's new beauty line, developed by major European laboratories in Switzerland and France, «while respecting the international regulations of cosmetics». An inspired range of Moroccan rituals is also on display. Finally, a wide range of teas is offered by Yan & One.
