American sportswear Under Armour has announced a partnership with Achraf Hakimi, the right-back for Paris Saint-Germain and the Moroccan national team. The international Moroccan player becomes the brand's ambassador in the EMEA region (Europe, Middle East, and Africa). At the peak of his form this season, Hakimi embodies the values of resilience, excellence, and connection to his roots, making him a strategic choice for Under Armour. This collaboration marks a key step for the brand, which aims to strengthen its presence in France and the EMEA region, where it is experiencing strong growth. «I am thrilled to join Under Armour, a brand whose values and product quality resonate with me. I look forward to contributing to its expansion in football and sportswear in France, Morocco, and beyond», said Achraf Hakimi. The PSG player will wear the Shadow Elite 3 boots, Under Armour's latest innovation, as well as its performance and lifestyle collections, including the Challenger, Terrace, and Unstoppable ranges. In doing so, he will contribute to the brand's growth in football and sportswear. To celebrate this partnership, Under Armour has created a promotional film featuring Hakimi in a sleek graphic universe, where his shadow merges with the brand's logo, symbolizing this alliance.
