For the inaugural edition of the Marrakech Coffee & Tea Festival, held from November 1 to 3, 2025, the ochre city will transform into the Pan-African capital of coffee and tea. Taking place at the Moulay El Hassan automotive circuit within the Marrakech Parc Expo, the event is the largest of its kind in Africa, spanning 12,500 square meters and bringing together over 400 exhibitors and nearly 30,000 visitors from across the continent, the Middle East, Europe, Asia, and beyond. According to the organizers, the festival serves as «a unique platform for professional networking, commercial exchanges, and discovery focused on the rapidly growing coffee and tea industries in Africa». To support this dynamic, the event will feature a scientific and technical program including «100 conferences, seminars, masterclasses, and workshops led by national and international experts». The festival will also host the Moroccan Coffee & Tea Masters Championships, showcasing the expertise and creativity of the country's top coffee and tea baristas. Visitors will have the opportunity to attend tastings, demonstrations, and interactive workshops. The inaugural edition also carries strong symbolic significance, as it coincides with the 50th anniversary of the Green March. On November 1, a concert featuring artists from Morocco and the diaspora will open the event, «to honor this national milestone and reaffirm our deep attachment to our southern provinces», the organizers stated. A rich cultural and artistic program will complement the festival, including an art gallery exhibiting «works inspired by the culture of coffee and tea, along with objects related to this world». A Music Lounge will also host live musical performances daily.
