Kasada Capital Management, an independent real estate private equity platform, is expected to finalize a hotel deal in Morocco in the first half of 2026, marking its entry into North Africa's booming hospitality and tourism industry. Backed by the Qatar Investment Authority and French hotel group Accor SA, the hospitality-focused firm has already opened an office in Casablanca to explore opportunities and aims to close a fund for investments in the Kingdom by the end of this year, Bloomberg reported on Tuesday. Buoyed by the growing influx of tourists to Morocco—17.4 million in 2024—and major upcoming international sports tournaments, the company views «North Africa as a priority», said Olivier Granet, Kasada's managing partner and co-chief executive officer. «Morocco is, today, the number one tourism destination on the African continent and, for us to be the leading platform, we have to become pan-African». Kasada's expansion into Morocco aligns with its broader strategy to grow its presence across both the budget and luxury hotel segments in key sub-Saharan African cities, while diversifying revenue streams through food and beverage, co-working, and events offerings. Since closing its first fund of approximately $500 million in 2019, Kasada has focused on sub-Saharan Africa. Its portfolio includes 19 hotels across seven countries, featuring South Africa's iconic Cape Grace and upscale Pullman-branded properties in major cities in Kenya, Ivory Coast, and Senegal.