Bank of Africa has launched a comprehensive Summer 2025 campaign targeting Moroccan Citizens of the World (MCM), offering exclusive deals, premium services, and promotional events. Announced on July 24, 2025, in Casablanca, the initiative focuses on personalized banking solutions tailored to the Moroccan diaspora, the bank said in a press release. The bank is promoting several digital services, including «Agence Directe» for remote account opening, the «BMCE Direct» mobile app for account management, and «Daba Transfer» for free money transfers to Morocco. Its «Ligne Directe» customer service center offers multilingual support in seven languages across various communication channels. Key promotional offers include a free 12-month subscription to the «Pack First», waived real estate registration fees, free banking cards, and no mortgage processing fees. A major highlight is a grand lottery that will award 100 Moroccan expatriates round-trip tickets to attend Atlas Lions matches in Morocco this December. To complement the campaign, the bank will host the «BANK OF AFRICA IMMO Road Show» across 18 cities, family-friendly «MCM Music Show» concerts, and radio partnerships with «Oulad Leblad» and «Café du Matin». Additionally, dedicated MCM reception areas will be set up at ports, airports, and other high-traffic locations.
