Tourism revenues in Morocco reached 54 billion dirhams by the end of June 2025, marking a 9.6% increase compared to the same period in 2024, an additional 4.7 billion dirhams, according to the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy. This strong performance, the ministry explained in a statement, is largely due to a 19% rise in tourist arrivals, highlighting Morocco's growing appeal as a top international destination. The increase also contributed significantly to boosting the country's foreign currency reserves and supporting the national economy. Tourism Minister Fatim-Zahra Ammor stated that this momentum reinforces Morocco's ambition to position itself as a high-value tourism destination. «We're focusing on investing in tourism-related entertainment, which is a key driver for increasing visitor spending, extending stays, and encouraging repeat visits», she said. The ministry noted that the rise in both tourist numbers and foreign currency revenues is a direct result of initiatives under the 2023–2026 roadmap to improve air connectivity and promote Moroccan tourism abroad. These results are supported by several initiatives aimed at diversifying the tourism offering and maximizing the positive economic impact across all regions of the Kingdom. Among them is the GO SIYAHA program, designed to develop new and innovative tourist experiences across Morocco. Additional efforts include the launch of specialized incubators in areas such as Moroccan cuisine, gaming and digital services, which aim to foster creative ideas tailored to tourists' expectations. The ministry also highlighted the creation of a project bank containing over 900 ready-to-launch tourism projects nationwide. These are intended to capitalize on local potential and help develop concrete, marketable tourism offerings across the country.
