The National Company of Broadcasting and Television (SNRT), Morocco's public broadcasting corporation, marked National Migrant Day on Sunday, August 10, by inaugurating the fourth edition of its Open Days for Moroccans living abroad. The event, held at SNRT's Rabat headquarters, carried the theme: «SNRT: A Permanent Communication Bridge with Moroccans Worldwide». The program opened with guided tours for young members of the Moroccan diaspora, offering a behind-the-scenes look at various radio and TV departments. Visitors discovered SNRT's bouquet of nine general and thematic TV channels, four national radio stations, and 11 regional stations. As highlighted in a press release, this public service media offering is designed to meet audience expectations in information, culture, and entertainment. Sessions also emphasized the broadcaster's core values, including respect for freedom of expression, pluralism, the right to information, editorial independence, and adherence to national laws. Presentations underscored SNRT's central role in delivering high-quality public service media, fostering societal dialogue, strengthening social cohesion, promoting Moroccan creativity, and supporting the national audiovisual industry. Participants were introduced to SNRT's linguistically and culturally diverse programming, which includes content in Arabic and Amazigh (in its three variants: Tachelhit, Tarifit, and Tamazight), as well as in French, Spanish, and English. This approach reflects the company's integrated strategy to place Moroccans abroad at the heart of its mission. Diaspora-focused TV shows such as Asdae Al Jalia, Maghribiates, and Canal Atlas, along with radio programs like Marocains du Monde and Qadaya Al Jalia, were presented as platforms that reflect the experiences and achievements of Moroccans abroad. Youth-oriented programs such as Sawt Achabab and Monadara were also highlighted for giving young people a voice in both national and international debates. The event also detailed SNRT's rigorous selection process for TV and radio projects, which is based on precise criteria, data analysis, focus groups, and review by an ethics committee to ensure compliance with editorial guidelines and the company's charter. SNRT's digital strategy was showcased through platforms such as snrt.ma, snrtnews.com, the award-winning SNRT Live app, Botola, StandUp, Lalla Laâroussa, and the VOD platform Forja. These services, available in HD satellite and online, aim to keep Moroccans abroad permanently connected to their homeland. According to SNRT, the Open Days initiative forms part of a broader strategy to reinforce its role as a citizen-focused public media institution—maintaining continuous dialogue with audiences, gathering feedback, and positioning itself as a modern, forward-looking player in Morocco's audiovisual landscape.
