On Wednesday, Anouar Invest Group officially launched construction of the AYA (Anouar Yeast Additives) industrial project, a 480 million dirham investment in the agro-industrial and biotechnology sector, located in the Jorf Lasfar industrial zone in El Jadida province. Government officials described the launch as a new milestone in Morocco's strategy to advance industrialization and strengthen food sovereignty. In his remarks, Minister of Industry and Trade Ryad Mezzour said the project reinforces «the country's food and industrial sovereignty while creating a new export sector in biotechnology». He emphasized that the initiative is part of the government's industrial strategy and will help create jobs, promote Moroccan talent, boost the local economy, and support territorial equity. Minister of Agriculture, Maritime Fisheries, Rural Development, and Water and Forests Ahmed El Bouari added that the AYA project is fully in line with the Green Generation strategy, which places agriculture at the core of Morocco's economic and social development. For his part, Secretary of State in charge of Foreign Trade Omar Hejira said the initiative reflects Morocco's ability to develop a competitive, internationally oriented industry. Built on a 7.1-hectare site, with 28,700 m² of facilities across three levels, the factory is expected to create more than 500 direct and indirect jobs. It is designed as a green project, equipped with a water treatment plant that complies with national and international standards. The plant will operate with 14 MW of installed electrical power, of which 40% will be supplied from renewable sources. The AYA unit aims to meet growing demand for yeast and bakery improvers while contributing to Morocco's international presence by exporting 30% of its output.
