Year-end forecasts for 2025 project 18 million tourist arrivals in Morocco, with revenues expected to reach 124 billion dirhams (MMDH), according to the report on public institutions and enterprises (EEP) accompanying the 2026 draft finance law (PLF 2026). The simultaneous growth in arrivals, overnight stays, and foreign currency revenues reflects the positive impact of measures to boost air connectivity and international promotion, implemented under the 2023–2026 tourism roadmap, the report states. According to the same source, three-year investment projections validated under this roadmap foresee a budget of 2.5 billion dirhams (MMDH) for 2026. In this context, the Moroccan National Tourist Office (ONMT) had already invested 500 million dirhams (MDH) by the end of June 2025, with year-end projections estimated at 2 billion dirhams, representing a provisional achievement rate of 60%. The ONMT intends to maintain this momentum through 2027–2028, driven by ambitious investment programs. These efforts include the creation of new air routes, strengthening partnerships with tour operators (TOs), online travel agencies (OTAs), and niche operators, as well as deploying integrated marketing strategies, all aimed at consolidating Morocco's tourism growth and enhancing its international appeal as a global destination. The report also highlights that ONMT's current strategy, «Light in Action», is fully aligned with the priority pillars of the 2023–2026 tourism roadmap. Structured around three strategic levers, marketing, aviation, and distribution, this program seeks to position Morocco among the world's top 15 tourist destinations.
