The replacement for the Citroën C4, expected in 2027, will not be produced at the Stellantis plant in Madrid-Villaverde, but at the one in Kenitra, Morocco. This decision, confirmed by several specialized media, marks a strategic turning point for the brand. Inspired by the Oli concept, this future C4 aims to compete with models like the Dacia Duster with an entry price below 20,000 euros, requiring low-cost production. The Kenitra plant, already specialized in compact and accessible models like the Peugeot 208 and the Citroën Ami, will benefit from an investment of more than 300 million euros to increase its annual capacity from 300,000 to 450,000 vehicles. In addition to the replacement for the C4, it will also assemble models like the future Fiat Multipla and Fastback, designed on the Smart Car platform. This decision increases uncertainties for the Madrid plant, which will continue to produce the current Citroën C4 and C4X until 2028 or 2029. Also deprived of the future Lancia Delta, assigned to the Italian site of Pomigliano d'Arco, Madrid-Villaverde could become a satellite plant of Zaragoza, provided it receives the necessary investments to adapt to the STLA Small platform. With a constantly declining production—80,000 vehicles planned in 2024 compared to 105,830 in 2023—and aging facilities, the future of the Spanish plant remains unclear. Meanwhile, Kenitra confirms its rise in the industrial strategy of Stellantis, becoming a key production center for the group's economical vehicles.
