Telecommunications operator Inwi has launched its #Lbess_touni communication campaign targeting supporters of Morocco's women's national football team, the Atlas Lionesses ahead of the Women's Africa Cup of Nations (WAFCON) set to take place in Morocco from July 5 to 26. The company, which serves as the official partner of Moroccan football, structured the campaign to encourage Moroccans to wear the national jersey in support of the team. The initiative represents part of inwi's broader involvement in Moroccan football across multiple categories, including women's football. The campaign encourages citizens to wear Morocco's colors during the continental competition. Inwi has created specific product offerings for football supporters, including Etoile 3, La Fibre inwi, Vacay Wifi, and mobile packages designed for connectivity requirements during the competition period. The company has implemented customer engagement activities featuring contests and digital activations. These allow participants to win official women's national team jerseys throughout the duration of the competition. The #Lbess_touni campaign forms part of inwi's ongoing involvement in national football and youth programs. The telecommunications company maintains its partnership role as the Atlas Lionesses compete in the continental tournament.
