DR ‹ › The Moroccan National Tourist Office (ONMT) has brought its international campaign «Morocco, Land of Light» to the façade of Prince Moulay Abdellah Stadium in Rabat, broadcasting the promotional spot on the stadium's monumental exterior screen, one of the Kingdom's most iconic sports venues and a major urban showcase. Displayed in a space synonymous with collective emotion and major sporting events, the campaign offers exceptional visibility to images of Morocco. Thousands of supporters, visitors, residents and international audiences attending high-profile matches in Rabat are presented with a destination portrayed as modern, inspiring and welcoming, transforming the stadium into a true open-air showcase for the Morocco brand, reads a press release by ONMT. The project was designed and implemented by Lamalif Group, a Moroccan leader in architectural lighting and urban innovation. Using LED technology integrated directly into the building's architecture, the stadium becomes a powerful visual landmark, visible from afar and seamlessly embedded in the capital's urban landscape. This initiative forms part of a strategic partnership between the Royal Moroccan Football Federation (FRMF) and ONMT, aimed at leveraging sport as a key driver of the Kingdom's international promotion. By linking football with tourism branding, the partnership strengthens Morocco's appeal to both domestic and global audiences. Carried by the exceptional performances of the Atlas Lions, Morocco projects a strong, contemporary and hospitable image, one shaped by light, sport and shared emotion, supporting the country's growing international visibility and its preparation for major upcoming events.
