The Moroccan National Tourist Office (ONMT) has joined forces with Wego, the leading travel app and online marketplace in the Middle East and North Africa (MENA), to launch a summer campaign promoting Morocco as a top travel destination for regional tourists. Designed to boost Morocco's visibility among Gulf and MENA travelers, the campaign highlights the country's diverse offerings, from cultural landmarks and historic cities to seaside escapes and mountain adventures. The promotion showcases popular destinations such as the blue-washed town of Chefchaouen, the sun-soaked beaches of Agadir, and the scenic trails of the Atlas Mountains. It also shines a spotlight on major cities like Marrakech, Rabat, and Fez, known for their blend of heritage and modern charm. Cultural immersion is a key focus. Travelers are encouraged to explore local craftsmanship, attend festivals, and sample Moroccan cuisine, from medina street food to rooftop restaurants serving classics like couscous and pastilla. The campaign also appeals to those seeking a more laid-back escape, with coastal towns like Essaouira and El Jadida offering ocean views, fresh seafood, and artistic atmospheres. «We're excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer», said Mamoun Hmidan, Chief Business Officer at Wego. «Our goal is to make it easier for travelers to find meaningful experiences, whether they're looking for adventure, history, or relaxation». The campaign includes destination guides, digital promotions, and influencer-driven content. According to Rachid Hamzaoui, ONMT's Director for the Middle East and Asia, the partnership aims to position Morocco as «a top summer choice» for travelers across the region.
