London will host a cultural event on 16th and 17th of September, offering the English public a Caftan Fashion Show and a festival of the Moroccan cuisine with a concert of music. This artistic event, which coincides with the famous «London Fashion Week», is organized on the initiative of Jalila Elmastouki, a Moroccan-British specialist in the promotion of the caftan, the young chef Khalid Dahbi, and Jamal Boujrad, a former NMTO executive with more than 30 years of experience in the tourism industry. The main objective of this multi-faceted event is to celebrate the richness of traditional Moroccan dresses and to showcase the Kingdom's thousand-year-old culture, know-how, tourist assets and economic potential. Undoubtedly, the parade of Moroccan caftans will be one of the highlights of this event during which great stylists will unveil their collections and present to the public their finest creations, according to a statement issued by the organizers. The program of this event also includes the organization of an exhibition that sheds light on the different stages of the creation of caftans. «Taste of Morocco» will offer visitors the opportunity to taste Moroccan dishes. The organizers aim at making this festival an annual event for the Moroccan community in England. They say they are confident in the future after having managed to include the Caftan show in the listing of the «London Fashion Week», which will have to promote Morocco as a destination and will contribute to showcase «made in Morocco» products.
