Edita Food Industries, a leader in the Egyptian snack food market signed a memorandum of understanding on Sunday, 10th of December, with Dislog Group to establish a joint venture in Morocco, the company said in a press release reported by Reuters news agency. The Egyptian firm present in the market since 1996 is planning to form «Edita Food Industries – Morocco», a joint venture that will «leverages Edita's manufacturing and technical industry experience and competitive products combined with Dislog's extensive distribution network and logistical strength», states the same communiqué. Accordingly, Edita is expected to own the majority of the new joint venture with 51%. The company is planning to start commercial operations by the beginning of 2018 by exporting Edita's products to Morocco. The second phase of the project will be completed in 2019 by building a state-of-art manufacturing facility with an initial investment estimated at around USD 10 million. On this occasion, Edita's Chairman and Managing Director Hani Berzi said that «Edita will share values and natural synergies in expertise with Dislog», adding that «Morocco itself is a very attractive market due to its strong domestic demand and significant growth potential in the segments in which we operate». For the record, Dislog is a group specialized in distribution and logistics, present on the Moroccan market through its two subsidiaries 'Dislog Distribution and Logistics' and 'Comunivers'.
