The Swedish brand H&M, as well as the Irish company Primark will purchase parts of their orders from Morocco. This decision is likely to create 20,000 additional jobs in the textile sector, says the daily newspaper Les Eco. According to the Moroccan Association for the Textile and Clothing Industries (AMITH), the textile sector is expected to be one of the key factors in the fast-fashion industry. «For the first time, we are collaborating with new brands such as H&M and Primark considered as prime contractors with already several large orders to execute», Karim Tazi, president of AMITH and founder of Marwa group told the same source. «The activity generated by the two large brands will create about 20,000 jobs», he added saying : «we think our market share will continue to grow in the coming years». Thus, the textile sector's objective is to conclude this year's operations by 36 billion dirhams of shipments. Indeed, according to the Foreign Exchange Office, the textile sector managed to generate around 34.1 billion dirhams worth of exports an increase of 1.7 billion dirhams, or 5.2%, compared to the previous year.
