Since its launch in April 2024, Temu, an international online shopping platform, has entered the Moroccan market. Offering over 600 product categories—including household items, electronics, clothing, and accessories—the Chinese app aims to provide an accessible and diverse shopping experience. Temu operates on a direct-to-consumer model, connecting buyers directly with manufacturers to eliminate intermediaries and offer competitive pricing. This approach generally results in lower prices compared to traditional retail channels. Since its arrival in Morocco, the platform has gained significant traction, attracting consumers looking for convenient online shopping options. Popular purchases include everyday essentials such as kitchen utensils, children's clothing, and sports equipment. One of Temu's key selling points is its wide range of affordable products. The platform also emphasizes responsive customer service and an efficient delivery process to build consumer trust. Users can compare prices and take advantage of frequent sales and deals, making Temu an appealing alternative to conventional retail. Founded in September 2022, Temu has expanded to over 90 markets worldwide. Morocco now represents a strategic foothold in Africa, with a steadily growing user base. The app's availability in Arabic and French further enhances its accessibility for Moroccan consumers.
