Morocco has been named the Best Partner Tourist Destination for 2025 by the Italian network Welcome Travel Group (WTG) during its annual convention held on April 5 and 6 in Casablanca. This honor recognizes the efforts of the Moroccan National Tourist Office (ONMT) to enhance the Kingdom's appeal in the Italian market. The award was presented to the General Director of the ONMT, Achraf Fayda, by the president of WTG, in the presence of approximately 1,500 tourism professionals, including travel agencies, tour operators, airlines, MICE providers, and numerous Italian media outlets. This recognition underscores the quality of Morocco's offerings, the proactive strategy led by the ONMT, and the strength of its partnership with one of the largest players in the Italian tourism sector. It also represents a significant step in positioning Morocco as a must-visit destination for Italian travelers and event organizers. The choice of Casablanca as the host city for this convention reflects renewed confidence in Morocco and paves the way for greater integration of the Kingdom into the catalogs of Italian tour operators, particularly those who have yet to include it, while strengthening its image in the leisure and MICE segments. As a leader in the Italian tourism distribution market, Welcome Travel Group comprises 2,492 affiliated agencies and controls 44% of the market. It is owned by two industry giants: Alpitour World and Costa Cruise. This accolade is part of the ONMT's «Light In Action» strategy, which focuses on targeted partnerships and building momentum in priority markets.
