Attijariwafa bank unveiled its latest initiative yesterday: «Open Start by Wenov», an open innovation program designed to foster artificial intelligence solutions through strategic partnerships with startups. The banking giant is spearheading this effort through Wenov, its dedicated innovation arm, to collaborate with high-potential startups. This ambitious program will be supported by two prominent incubators, ensuring its implementation across various markets. In Morocco, CEED Morocco (Center of Entrepreneurship and Executive Development) will oversee 11 challenges identified within the bank and its specialized financing subsidiaries. Meanwhile, OST International will tackle four challenges from the group's international subsidiaries in Africa. The program adopts a tripartite approach, bringing together selected mature startups, Attijariwafa bank's technical and business experts, and the two support organizations. Participants will work together to develop Proofs of Concept focused on strategic themes of interest to the banking group, with artificial intelligence as the central theme for this year. Attijariwafa bank operates in 27 countries through its majority-owned banking subsidiaries, employing 21,293 people and serving 12 million clients across 7,417 branches. The group has a significant presence in 14 African countries and five European nations, along with offices in major international financial hubs such as Dubai, London, and Montreal.
