The National Airports Authority (ONDA) is unveiling a fresh visual identity, which it describes as being «at the crossroads of modernity, operational excellence, and national influence, in harmony with the grand ambitions of Vision 2030 and Morocco's future beyond 2030». Essentially, this new identity represents a «reimagined and structured brand architecture» designed to «embody the passenger experience» and align with the new name «Airports of Morocco». According to ONDA, this initiative marks a «pivotal stage» in its development, set against the backdrop of major international events like the CAN 2025 and the 2030 World Cup. The authority announced that this new identity will be implemented starting in August 2025, «across all physical and digital platforms at airports nationwide». The organization highlights that this change reflects a commitment to reposition itself as a «national reference player, equipped with regional ambition and aligned with international standards, dedicated to mobility, influence, and excellence». In this context, the new logo proudly incorporates elements of Moroccan heritage, drawing clear inspiration from zellige. The design's reference to the four cardinal points symbolizes an openness to the world. This traditional ornamentation is enhanced by a color palette that blends the blue of the sky with the ochre of the earth, colors emblematic of Morocco. This transformation centers around three key priorities: «the accelerated development of airport infrastructure, a bold enhancement of the customer experience to meet top global standards, and a profound organizational evolution». This process is aimed at supporting ONDA's journey towards modernization.
