SIDI ALI, the flagship brand of Les Eaux Minérales d'Oulmès, has been named the Official Water of the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025. The partnership was formalized on September 25 at the Prince Moulay Abdellah Complex in Rabat, which will host the tournament's opening match on December 21, CAF announced on Friday. The signing ceremony brought together CAF First Vice-President and FRMF President Fouzi Lekjaa, CAF General Secretary Véron Mosengo-Omba, Holmarcom Chairman Mohamed Hassan Bensalah, and Les Eaux Minérales d'Oulmès Vice-Chair Miriem Bensalah-Chaqroun. «AFCON is more than a football competition, it is a celebration of African unity, passion, and excellence», said Mosengo-Omba, adding that with SIDI ALI, «we are not only ensuring world-class hydration for players, officials, and fans, but also reinforcing Morocco's commitment to delivering an exceptional tournament». Naoufel Jellal, CEO of Les Eaux Minérales d'Oulmès, stressed that the deal «reflects the ambition of a Moroccan private group to actively contribute to an African momentum rooted in excellence, youth, and cooperation». As part of the agreement, SIDI ALI will oversee hydration for players, officials, and fans across all venues, showcasing Morocco's logistical capacity and reaffirming its role as a driving force in African sport and unity.
