Morocco began its participation at IFTM Top Résa 2025 in Paris on Tuesday, September 23, with Moroccan Ambassador to FranceSamira Sitail attending the inauguration. The three-day event runs until September 25. The Moroccan National Tourism Office (ONMT) operates the show's largest pavilion, covering nearly 300 square meters, with additional dedicated spaces for the Dakhla and Fès-Meknès destinations, bringing total representation to over 400 square meters. «The French market constitutes a historical pillar for Moroccan tourism. Our strategy aims to transform this strength into an even more powerful lever», stated Achraf Fayda, Director General of ONMT. Tourism statistics demonstrate growth momentum. Summer 2025 shows over 3.5 million air seats, an increase from 2024 levels. The Winter 2025-26 season records double-digit growth. By the end of July, over 3.3 million visitors chose Morocco, representing a 15% growth from the previous year. Morocco ranked among the top five destinations sold by French agencies in August, details an ONMT press release. Strategic partnerships are expanding. NG Travel will open a Kappa Club in Ouarzazate, Thalasso n°1 is intensifying its presence in Dakhla, Fès, and Tanger, Fram launched a premium range, and Misterfly is preparing exclusive packages around CAN 2025. The Regional Tourism Council presidents joined the delegation, demonstrating collective mobilization to strengthen Morocco's visibility in French and international markets.
