The annual congress of French Travel Companies (EDV) is being hosted in Agadir-Taghazout from May 15-18, 2025. This strategic choice by Morocco's National Tourism Office (ONMT) aims to strengthen relationships between tourism professionals from both countries. Over three days, more than 400 French decision-makers—including travel agencies, tour operators, transporters, and hoteliers—will gather to discuss the future of tourism, share industry trends, and develop market perspectives for 2025-2026. A professional workshop scheduled for Friday, May 16, will facilitate direct meetings between Moroccan operators, hoteliers, receptive agencies, institutions, and French decision-makers to foster commercial partnerships and develop new products. «Hosting this congress in the Agadir region demonstrates our commitment to bringing Moroccan and French tourism ecosystems closer together. It creates concrete opportunities for synergies and positions Morocco as a priority for French travel advisors», said Achraf Fayda, Director General of ONMT. Beyond professional exchanges, participants will discover a destination in transformation. By hosting this event, ONMT reaffirms its commitment to developing Morocco's tourism sector while strengthening ties between professionals from both countries.