French multinational telecommunications corporation Orange announced, Wednesday, the inauguration of its Middle East and Africa operational head office in Morocco. The inauguration ceremony, held in Casablanca, was attended by Stéphane Richard, Chairman and CEO of Orange; Alioune Ndiaye, CEO Orange Middle East and Africa; the members of Orange's Executive Committee and local officials, said the firm a press release. The new headquarters is located in Casablanca Finance City Tower (CFC). «With 900 m2 over two floors, the Orange Middle East and Africa head office is at the cutting edge of technology with video-conference and telepresence rooms enabling the teams to remain connected to other countries in the region, as well as a Social Hub that supervises and monitors the digital activity of Orange and the industry in general in Africa and the Middle East in real-time», Orange said. «It sends a highly symbolic message, a turning point in the history of the Group that provides further proof of our desire to be even closer to our customers and to make Orange MEA the preferred multi-services operator for people in Africa and the Middle East», Alioune Ndiaye, CEO Orange Middle East and Africa said. «One of the key success factors behind new services is to develop them in Africa so that they are adapted to specific local requirements and so meet the needs of our customers. That is why we have decided to organize the management of our business in Africa and the Middle East from within the region directly from the African continent», Stéphane Richard, Chairman and CEO of Orange, said. Orange MEA has an average annual growth rate of 6%. In 2015, Orange decided to give this subsidiary more autonomy. «Every year, Orange invests 1 billion euros in Africa and the Middle East in order to further improve the connectivity and performance of its networks», the same source concluded.
