English former professional footballer David Beckham has chosen Marrakech as the location for the campaign of his new eponymous eyewear collection. On his Instagram, he posted a video of himself sitting in a riad, checking a map of Morocco before riding his motorcycle through the outskirts of Marrakech. Wearing his new eyeglasses, he is later seen in front of a hot air balloon. The outskirts of Marrakech are known for hot air ballooning. «A new adventure, had so much fun designing my SS25 eyewear collection… hope you love it as much as I do», he captioned the video. The same video was published on his brand's Instagram account, with a caption paying tribute to Marrakech: «Captured in the stunning city of Marrakech, a place filled with great memories for David Beckham», it reads. This is not the first time Beckham has chosen Marrakech for an event related to his eyewear brand. For the 2024 spring/summer collection, he held the launch in the city. Marrakech is a renowned destination for celebrities from around the world, whether for holidaying and enjoying its sun, history, and busy markets or for shooting content.
