In a season marked by increased volumes and shifting trade dynamics, Morocco has emerged as a rising power in the global avocado market, surpassing the 100,000-ton export mark for the first time, according to the platform EastFruit. Despite a price decline caused by global oversupply, mainly from Latin American countries, Moroccan producers celebrated a second consecutive year of record-breaking exports, supported by excellent fruit quality, notably in size, and stable climatic conditions. Facing a saturated European market and mounting price competition, Morocco's performance highlights the maturity of its national avocado sector and its growing influence in the international trade scene. Global avocado markets are undergoing significant changes as increased supplies from Peru and other Latin American countries exert downward pressure on prices in key markets. Despite strong demand, especially in Europe and North America, factors such as quality, logistics, and ease of market access have become critical in shaping trade flows and prices.
