Virgin Megastore Morocco, the iconic brand specializing in high-tech, cultural, and leisure products, has opened its fourth store in Casablanca, bringing its total number of outlets nationwide to eleven. «This fourth opening in Casablanca, which brings us to eleven stores across Morocco, marks a key milestone in the rollout of our growth strategy», said Asmâa Azmi, Head of Marketing and Communications at Virgin Megastore Morocco, in a statement to MAP. Azmi emphasized the brand's mission to make a wide range of technological and cultural products accessible while creating welcoming spaces for discovery, interaction, and sharing. With an investment of 10 million dirhams, the new store reflects Virgin Megastore Morocco's long-term commitment to the national market and its ambition to become the go-to destination for technology and culture enthusiasts across the country. Located on 2 Mars Avenue in Casablanca, the new store spans 455 square meters and is designed as an immersive retail space organized around ten thematic zones. Visitors can explore a wide selection of products, from the latest in mobile and tech innovations to video games, consoles, audio devices, books, small appliances, home decor, lifestyle and beauty items, early learning toys and games, and stationery. To celebrate the grand opening, Virgin Megastore is launching a month-long series of promotional offers and exclusive events in a festive and welcoming atmosphere. Since its launch in Morocco in 2010, Virgin Megastore has established itself as a leading name in the distribution of high-tech, cultural, and lifestyle products. Its network now includes 11 stores across Casablanca, Rabat, Marrakech, Fès, Tangier, and Agadir. The brand's omnichannel strategy is further strengthened by the launch of its e-commerce platform, www.virginmegastore.ma, allowing customers to order the full range of products online.
