The European automotive brand Lynk & Co officially launched in Morocco with an event at Anfa Park in Casablanca, unveiling four models: the 08, the brand's flagship premium SUV; the 01, a versatile emblematic SUV; the 02, a fully electric model; and the 06, a compact city car. «With the 08 and the 01, we offer models that embody Scandinavian elegance, technological innovation, and mobility designed for a new generation of Moroccan drivers», said Mehdi Bouhafs, General Manager of Lynk & Co Morocco. Founded in 2016 in Gothenburg, Sweden, Lynk & Co is inspired by minimalist, functional European design. Positioned in the «New Premium» segment, the brand stands out with connected, stylish, and sustainable vehicles, conceived as global lifestyle experiences rather than simple means of transport. The 08 illustrates this vision with a refined interior, a Harman Kardon audio system with 23 speakers, and a plug-in hybrid engine offering more than 200 km of electric range. The 01, the brand's first model, returns in a revamped, connected plug-in hybrid version. The 02 represents Lynk & Co's fully electric commitment with a zero-emission design, while the 06 is a compact, practical solution for urban mobility. Already present in more than 40 countries with over 700 sales outlets, Lynk & Co is betting on the Moroccan market to drive its continued expansion. Locally distributed by LK Automotive, a subsidiary of the AEK holding group, which also imports Volvo Cars and Suzuki Motorcycles, the brand promises a strong sales network and high-quality after-sales service. With its focus on connectivity and sustainability, Lynk & Co aims to reshape mobility in Morocco into a modern, responsible, and forward-looking experience.