The National Broadcasting and Television Company (SNRT) announced on September 23, 2025, the launch of Morocco's first artificial intelligence news section on its digital platform, SNRTnews. The initiative, directed by CEO Faisal Al-Arashi, is part of SNRT's digital transformation strategy to integrate traditional audiovisual broadcasting with new digital media. The AI section employs advanced artificial intelligence technologies for content production, editing, and news categorization. The platform provides 24-hour coverage of AI-related news, utilizing technology capable of analyzing information from multiple sources and verifying it rapidly. The section produces articles and news reports written by artificial intelligence, with human oversight to ensure accuracy and credibility. SNRTnews has dedicated space for discussing ethical issues surrounding artificial intelligence, including its impact on the job market and various societal effects. The platform aims to reshape the relationship between media and audiences through faster news delivery and enhanced user interaction with content. The AI integration enables quicker news production while opening opportunities for innovation and user engagement. The platform offers services including instant alerts, expert analysis, and in-depth reports, adapting to the requirements of different audience segments. SNRT positions artificial intelligence as a partner in producing reliable and advanced content, emphasizing improved quality for users in the digital age.
