On Wednesday in Rabat, the Al Omrane Group signed a strategic partnership agreement with the Royal Moroccan Football Federation (FRMF), officially becoming a sponsor of Morocco's national football teams. The agreement strengthens the alliance between two institutions united by shared values of performance, civic responsibility, and their contribution to Morocco's development and international standing. The signing ceremony was presided over by Fouzi Lekjaa, president of the FRMF, and Housni El Ghazaoui, chairman of the Al Omrane Group. The event highlighted the main components of the agreement, which reflects the partners' shared vision. Football, Morocco's most unifying sport, embodies achievement, social cohesion, and national pride, values that Al Omrane promotes daily through its mission of territorial development and expanding access to housing. With this partnership, the group reaffirms its commitment to Moroccan youth, the promotion of talent, and support for initiatives that strengthen national unity and collective dynamism. The agreement is also part of a long-term, sustainable approach centered on human development and social inclusion, in line with the national strategy led by the Ministry of National Land Use Planning, Urban Planning, Housing, and City Policy for more inclusive territories. During the ceremony, Fouzi Lekjaa stressed that the successes of national football stem from the comprehensive vision of King Mohammed VI, as outlined in the royal message addressed to participants in the 2008 national sports debate. He also highlighted the role of the Mohammed VI Football Academy as a cornerstone of recent achievements. The FRMF president added that Al Omrane embodies the success of Morocco's public policies in construction and urban development, with both institutions committed to continuing on the path of collective accomplishment.
