DR ‹ › Morocco is hosting the American Tour Operators Association (USTOA) Conference from March 19 to 29, 2026, as part of efforts by the Moroccan National Tourism Office (ONMT) to strengthen its position in the North American market. Organized in partnership with ONMT, the event aims to consolidate the confidence of major tour operators in Morocco's tourism offering and enhance its visibility among key international stakeholders. Held for the first time in Africa, the conference reflects Morocco's growing appeal among American tourism players and its positioning as a priority destination in a high-potential market known for its strong purchasing power and influence on global travel flows. USTOA, which brings together leading North American tour operators, plays a central role in promoting destinations and shaping travel demand. Hosting the event also reinforces Morocco's image as a stable and reliable destination in a complex international context. The ten-day program includes visits to Casablanca, Rabat, Fez, Tangier, Chefchaouen, and Marrakech, with around 50 senior executives and decision-makers from the American tourism sector taking part. The visits aim to showcase Morocco's tourism assets, infrastructure, and opportunities for cooperation with local operators.
