Morocco's leading manufacturer, distributor, and exporter of premium cigars made from 100% finest Moroccan tobacco announced, Tuesday, that it is planning to expand activities to the United States. In a communiqué, published on its official website, Habanos revealed that it is, currently, trying to find distributors to help export its products to the US. «Cigars have always been a part of American life, and today's consumers aren't just looking for the classic cigar – they're also looking to discover what the rest of the world has to offer – and that's where our 100% premium cigars, made from a blend of 100% Moroccan tobaccos come in», said Moulay Omar Zahraoui, CEO of Habanos SA speaking from his Casablanca office. The company's strategy will be based on a «unique» sales argument, the CEO believes. Habanos will be putting forward a «Casablanca mood», referring to the world-famous 1942 romantic drama wartime movie, Casablanca, starring Humphrey Bogart and Ingrid Bergman.
