DR ‹ › One Retail, a subsidiary of H&S Group, has completed the full acquisition of B5 COSMETICS, the exclusive franchise holder of Flormar in Morocco. This strategic move allows One Retail to strengthen its foothold in high-value markets while diversifying its portfolio. The Flormar brand has established itself as a key player in its sector, having operated in Morocco since 2012. It boasts «a network of over 50 retail outlets across 19 cities, combining company-owned stores and franchises», according to a company statement. With this acquisition, One Retail plans to «usher Flormar into a new era of growth by utilizing its expertise in network expansion, operational excellence, and digital transformation», the statement continues. The strategies for value creation include «accelerating the national rollout of the network, bolstering the omnichannel and e-commerce strategy, optimizing logistics and integrating the supply chain», and enhancing the customer experience.
