An unverified statement made on a television set has sparked a media storm, turning an unfounded rumor about Morocco during the 1976 Africa Cup of Nations into a "truth" propagated by reputable sports media. L'Equipe, BeIN Sports, Koora, Goal—all have fallen into the trap of buzz at the expense of journalism. DR ‹ › It all began on a television set and soon spread across major sports media outlets. The day after the 2025 Africa Cup of Nations final, Cameroonian commentator Rémy Ngono claimed on France 24 that Morocco had temporarily left the pitch during a match against Guinea in the 1976 Africa Cup of Nations. This statement was made without any supporting evidence or archival references. Initially, it was just a minor mistake on TV, barely making waves on social media. However, the current climate acted as a catalyst. On March 17, 2026, the Confederation of African Football's appeals committee's decision to penalize Senegal and award victory to Morocco by default reignited tensions. The 1976 story found fertile ground, fueling a familiar mechanism: using historical precedent to justify present circumstances. L'Equipe Criticizes Journalism On March 18, L'Equipe, a prestigious French sports newspaper founded in 1946, published an article citing a similar precedent, repeating the allegation without verification or historical context. The effect was immediate: the rumor evolved from an isolated statement to information "validated" by a reputable media outlet. Following our article, L'Equipe discreetly removed the section related to the fake news about the Morocco-Guinea match without issuing a correction. This practice reveals significant journalistic ethical deficiencies and a lack of respect for its readers. Second Wave: Transnational Hype On March 20, beIN Sports took it a step further. The outlet relayed a new version of the rumor, this time attributed to an institutional source: the News Agency of Nigeria. According to this dispatch, Guinea was contemplating reclaiming the 1976 continental title fifty years later. No such initiative from the Guinean federation exists. Yet, the "news agency" label lends it an air of credibility, and beIN Sports amplifies this perception. The initial rumor thus transforms into a global saga. Third Circle: The Click Ecosystem Subsequently, the sports media Kooora joined the fray. The site, which brands itself as the leading Arabic football platform, picked up the information from AfricaSoccer, a site blending editorial content with sports betting affiliations. Kooora is primarily known for providing real-time match scores and detailed statistics for numerous leagues. However, outside of match news, the site functions more as an aggregator of various sources without real verification. Here, we are immersed in buzz, recycling rumors without verification. Artificial Nonsense on Autopilot On March 21, Goal.com entered the scene. The multilingual site specializing in football is a content factory. Recently, the publishing company decided to part ways with its journalists to switch to an automated content production workflow, heavily relying on artificial intelligence, as revealed by journalist Ambre Godillon. Here too, the fake news from the Nigerian news agency was rewritten by AI and automatically translated into several languages without any human verification. This astonishing sequence highlights a journalistic failure. No sports journalist sought to verify in the archives or contact the Guinean Federation. Yet, no images, match reports, or testimonies corroborate any withdrawal of the Moroccan team in 1976. In a matter of hours, an isolated statement transformed into a "historical fact" repeated in a chain. The making of this rumor tells the story of the drift of a media ecosystem where speed takes precedence over verification, where a comment on a set becomes news, and where credibility is transmitted by simple proximity between logos. A rumor doesn't need to be true to exist. It only needs to be widely shared. And echoing the title on L'Equipe's front page taunting Africa: in the race for clicks, indeed, we are all losers!