DR ‹ › The Morocco 2025 edition of the Africa Cup of Nations continues to break records. Preliminary figures from independent research agencies show the tournament recorded a 61% increase in global viewership, confirming it as one of the fastest-growing sporting events worldwide. The full report will be published in the coming weeks by global research firm Nielsen, but early data attribute the surge to record international media coverage and an expanded broadcast network, CAF wrote on Monday. The United Kingdom and France were the main drivers of audience growth. CAF's partnership with sports marketing agency IMG led to a 50% increase in broadcast partners compared with the 2023 edition held in Côte d'Ivoire. The tournament also secured new broadcast deals in Japan, China, South Korea, Mexico, Greece, Colombia, Spain, Norway, Cyprus, and the Maldives, making AFCON Morocco 2025 the most widely distributed edition of the competition globally. Viewership also expanded beyond traditional markets. Brazil recorded more than 24 million viewers, while Mexico reached nearly 2 million. In Europe, the AFCON final drew more than 3 million viewers in the UK on Channel 4 and over 4 million in Germany via Sports Digital. In India, the final attracted over 800,000 viewers on FanCode, marking a strong debut audience for the tournament in the country. CAF also reported a 65% increase in media exposure for brand partners in Europe and South America, supported by its global media distribution strategy and additional content production.
