Visa Inc., the global leader in digital payments, and Chari, a Moroccan fintech licensed as a payment institution, have announced a strategic seven-year partnership aimed at accelerating digital transformation and expanding access to financial services in Morocco. This alliance will enable Visa to strengthen its presence in Morocco's fintech ecosystem by leveraging Chari's local expertise and innovative solutions. Together, the two companies aim to grow their customer base, unlock new revenue streams, and actively contribute to the modernization of the country's payment landscape. Through Chari's network of retail partners—particularly neighborhood convenience stores—the partnership seeks to democratize digital payments and reduce reliance on cash, a key driver of financial inclusion. Chari's B2B platform already allows these merchants to access e-commerce services, microcredit, and inventory management tools. A member of the first cohort of the Visa Accelerator Program, launched in Marrakech in 2023, Chari is reinforcing its position as a leading fintech player in Francophone Africa. «Together, we will generate significant growth and a positive impact in Morocco», said Sami Romdhane, General Manager of Visa Morocco. For Ismael Belkhayat, CEO of Chari, the partnership marks a key milestone in «reaching more small merchants and enhancing their financial inclusion».
